persuasion

In modern times, community or social persuasion within the media is solely based upon a dichotic political basis; in other words, news correspondents (such as, news papers, televised news, or radio talk shows) tend to only report news from a strictly conservative viewpoint or from a strictly liberal viewpoint, never moderately or objective. Persuasion in this sense infuses political ideologies into Americans by means of journalists’ biases, rather than by logic, facts, or personal experience. This trend has caused Americans, especially those just starting to explore current affairs by means of the media, to, establish their political ideologies on the basis of these political biases.
Demonization is also prevalent within media persuasion. Various media sources often demonize their “opponents”(those who retain conflicting opinions on a certain issue) viewpoints, in order to portray alternative stances on an issue, to be irrational and misguided. This demonization has caused the audience of these sources to dismiss or reject any claim or ideal that does not conform to theirs, ultimately leading to ignorance and dogmatism.
However, there are different forms of persuasion within communities other than just the media; these include, families, schools, jobs, churches, etc. Here, persuasion is often conveyed by someone of authority or respect, expressing his or her ideals in conversation, either with someone who “opposes” them or by someone still establishing an opinion on a particular issue. This form of persuasion closely matches the ancients’ definition of argument in which ideals are exchanged, respectively, by language using rhetorical strategies.
Persuasion in society can be very diverse, often ranging from one extreme to the other. In order for one to grasp a full understanding of an issue at question or debate, they must explore all of these persuasive outlets, and ultimately make up their own mind about an issue or ideologies.